Creators vs. Influencers.. 👀

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As a creator, you deserve financial tools and personalized support catered to your unique needs. That’s where Juice Club comes in. Juice Club is a members-only community that offers creators short-term funding, advanced bookkeeping tools, and priority support from a team of industry experts. Juice Club is designed to help you save time and money – all while expanding your brand and community.

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Creators and influencers…aren’t they the same thing? If not, what makes them different, and what lane do you want to fall in? On today’s episode of the Cre8tor Hub podcast, Lloyd & Ash are joined by Toya Coleman, a content creator, social media manager, and host of That Wasn’t In My History Book podcast to talk about distinguishing between professional social roles, and navigating the entrepreneurship that comes with them all.

Creators vs. Influencers and The Link to Entrepreneurship

Being an influencer comes with a reliance on social media to maintain a personal, front-facing brand. Whether it’s on TikTok, Instagram, or Youtube, influencers use their platform to obtain brand partnerships and influence their followers. There is a direct audience for influencers to share their content from whom they’re trying to get to do something. Defining creators is a bit vaguer.

In a sense, we’re all creators of something…Someone who creates original videos or audio content is a creator, even if their creations aren’t shared through their personal brand and don’t involve front-facing exposure. In a creator role, there may be more room for establishing creative boundaries and upholding that integrity through unfavorable brand collaboration. Regardless of which side of the coin you find yourself on, entrepreneurship can become part of the journey and is key to having your platform open doors down the road.

Hot Takes

When did influencers get a bad rep? A few years ago, everyone wanted to be an influencer, and now it feels like a claim to inauthenticity. Did the rise of cancel culture become the influencer’s greatest downfall?

Now that we publicly police cringy takes, decade-old tweets, and spot fraudulence in five seconds, the rise and fall of influencers resembles a reality TV show. And as unfortunate as that may be…creators could be next. In a few years, we may feel the same way about creators that we feel now about influencers.

The disconnect between who creators are as people and the business decisions they may have to make could create an air of inauthenticity as thick as the ‘fake vegan lady’ or ‘fit-fluencer’ that we enjoy watching today.

All in all, influencers and creators are both on a mission. In order to stay relevant, influencers should be leveraging their audiences off of social media – have multiple links available to stay connected.

I know this email may have triggered a lot of you so respond and let me know your thoughts 🙂 

Twitter 📱

Twitter is officially creating a $5M Creator Fund. If you are a Twitter Blue member and they show an ad under your comment, you’ll earn a percentage of the revenue. Honestly, $5M is not that much but this is still exciting to see.

Work with me 🤝🏽

I’m planning on setting aside time for five 1:1 strategy calls in the month of June!! If you’re interested in chatting about brand sponsorships or walking through all of the podcast templates I use, book some time with me.

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Written by Kori & Lloyd