Serving Up The Best High Vibrational Plate 🌞

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Keepers of the Culture,

It’s been an unusually noisy time in the social realm this past week, so (as usual) we tried to serve up the best high vibrational plate we could. And to commemorate the last week of BHM, I’d like to share some of my favorite (iconic and ridiculous) moments of the month.

1. The remix you never knew you needed #BAFTA-Awards #Angela-basset-did-the-thing.

2. My favorite gospel song #South-Side-you-will-be-missed.

3. Something to make your heart smile #Abbot-Elementary #Finally-Janine!

TikTok 🎥

The app has beta-launched a new Creativity Program as an additional way for creators to earn coins. It aims to reward creators for posting videos that are longer than a minute, which is an interesting shift away from Tiktok’s traditional short-form approach (a trick play to Youtube Shorts and IG Reels?). Payouts will be based on “qualified views” and Revenue Per Mille (RPM: how much $$ you’ve earned per 1,000 video views). Only time will tell what it’s giving…

Meta 📸

You Should Reel-y #STOPUsingHashtags! Tides have turned baby! (again) On Instagram, hashtags will no longer get you the engagement that you’re searching for anymore. Add topics to your reels that are succinct with the content (and at most 6-8 hashtags) so the algorithm can push you in the proper category.

Chat with Channels on IG. Channels is a new feature on Instagram that allows creators to share public messages, images, polls, and reactions with their audiences! It’s currently in testing, but plans to roll out and expand the feature in the coming months will allow multiple creator hosts on one channel.

Like, Pay, and Verify with Meta. Meta announced that IG and FB users will now be able to pay for a blue verification badge in hopes to improve account authenticity (past verifications will remain unaffected). The subscription will give users increased post visibility, protection, and easier access to customer service.

YouTube 📺

Creator Music is available to all U.S. creators in the Youtube Partner Program. Now creators can browse a catalog of licensed music on the Creator Music dashboard to either purchase the license or opt into a rev share agreement to use the music in their videos. There are some pros and cons… Pro – It could benefit larger creators and musicians, and the Audio Library option is still available. Con – The prices for some songs may be out of budget, and there are limits to the amount of uses.

Youtube Music is adding Podcasts…soon? Youtube’s Head of Podcasting, Kai Chuk shared that podcasts will soon be available on Youtube Music in both audio and video formats. “Our focus is on creators, so as long as they find it successful and helpful, that’s success for us,”. Check out these best practices to stay ready so you won’t have to get ready.💪🏾

Workshops 💼

“This is the best thing I have seen…” If you know, you know. @Lloydgeorge’s podcast Linkedin course is helping creators up their podcasting game with concise videos covering the basics of Anchor, RSS feeds, recordings, on-screen descriptions, sound effects and more. Get into it.

We Love a Freebie – Especially from Apple. Apple Podcasts is hosting free virtual sessions to help creators make the most of their platform. Register to secure your place for events starting in March through May.

Shout out! ✨

Content creator and marketer Jayde Powell stays looking out for black creators! She shares tips for influencers (and holds big brands accountable) on IG, hosts #CreatorTeaTalk events on Linkedin, and holds space for our soft life girlies with the Weed For Black Women community

Newsletter of the week 😎

This week I’m putting a friend on! My homie Ana Xavier, she’s also a podcast nerd. She’s the person I go to when I have podcast questions. Her newsletter has podcast resources that can help you level up your content strategy, you’ll also get 15% off on select offers from her when you sign up. You can check out her site here.

Written by Kori Doran | Edited by Ashley George